Lesson Plan for Senior Secondary 1 - Marketing - Marketing Concepts Ii

**Lesson Plan: Marketing Concepts II** **Grade:** Senior Secondary 1 (SS1) **Duration:** 60 minutes **Subject:** Marketing **Topic:** Marketing Concepts II - The Four Ps of Marketing --- ### Objectives: 1. **Cognitive:** Students will understand and identify the Four Ps of Marketing. 2. **Affective:** Students will appreciate the importance of a well-rounded marketing strategy. 3. **Psychomotor:** Students will create a basic marketing mix for a hypothetical product. --- ### Materials Needed: - Whiteboard and markers - Projector and computer (for PowerPoint presentation) - Handouts with key information - Index cards --- ### Lesson Outline: 1. **Introduction (10 minutes)** - **Welcome and Recap:** Greet the students and briefly revisit the previous lesson on basic marketing concepts. - **Ice-breaker Activity:** Have students turn to a partner and discuss what they think are important factors in marketing a product. 2. **Instructional Input (20 minutes)** - **Lecture/Discussion on the Four Ps:** - **Product:** What you’re selling, including design, quality, and features. - **Price:** How much you will charge, including strategies like discounts and financing. - **Place:** Where and how the product will be distributed. - **Promotion:** How customers will be informed about the product, including advertising, sales promotions, and public relations. - Use a PowerPoint presentation with real-world examples to illustrate each P. - Encourage students to ask questions and contribute to the discussion. 3. **Guided Practice (15 minutes)** - **Group Activity:** Divide the class into small groups and provide each group with index cards, each labeled with one of the Four Ps. - Each group will choose a hypothetical product (e.g., a new smartphone, a type of sportswear, or an eco-friendly water bottle). - Groups will brainstorm and write down ideas for each of the Four Ps on the respective index cards. - **Presentation:** Groups will briefly present their marketing mix to the class. 4. **Independent Practice (10 minutes)** - **Individual Task:** Provide each student with a worksheet where they will create a marketing mix for a new product of their choosing. - This should include a brief description of the product, and concise points for each of the Four Ps. 5. **Conclusion (5 minutes)** - Recap the Four Ps and highlight their importance in creating a cohesive marketing strategy. - **Q&A:** Open the floor for any final questions. - **Homework:** Ask students to research a real-world product and analyze its marketing mix based on the Four Ps. --- ### Assessment: - **Formative:** Participation during the class discussion and group activities. - **Summative:** Completion and accuracy of the individual worksheet assignment. --- ### Reflection: - Did students actively participate in the group activity? - Were students able to articulate their understanding of the Four Ps during presentations? - How well did students perform on the individual worksheet? - What adjustments need to be made for future lessons on marketing concepts? --- By the end of this lesson, students should have a clear understanding of the Four Ps of Marketing and how each element influences the overall marketing strategy.