**Lesson Plan: Marketing Concepts II**
**Grade:** Senior Secondary 1 (SS1)
**Duration:** 60 minutes
**Subject:** Marketing
**Topic:** Marketing Concepts II - The Four Ps of Marketing
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### Objectives:
1. **Cognitive:** Students will understand and identify the Four Ps of Marketing.
2. **Affective:** Students will appreciate the importance of a well-rounded marketing strategy.
3. **Psychomotor:** Students will create a basic marketing mix for a hypothetical product.
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### Materials Needed:
- Whiteboard and markers
- Projector and computer (for PowerPoint presentation)
- Handouts with key information
- Index cards
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### Lesson Outline:
1. **Introduction (10 minutes)**
- **Welcome and Recap:** Greet the students and briefly revisit the previous lesson on basic marketing concepts.
- **Ice-breaker Activity:** Have students turn to a partner and discuss what they think are important factors in marketing a product.
2. **Instructional Input (20 minutes)**
- **Lecture/Discussion on the Four Ps:**
- **Product:** What you’re selling, including design, quality, and features.
- **Price:** How much you will charge, including strategies like discounts and financing.
- **Place:** Where and how the product will be distributed.
- **Promotion:** How customers will be informed about the product, including advertising, sales promotions, and public relations.
- Use a PowerPoint presentation with real-world examples to illustrate each P.
- Encourage students to ask questions and contribute to the discussion.
3. **Guided Practice (15 minutes)**
- **Group Activity:** Divide the class into small groups and provide each group with index cards, each labeled with one of the Four Ps.
- Each group will choose a hypothetical product (e.g., a new smartphone, a type of sportswear, or an eco-friendly water bottle).
- Groups will brainstorm and write down ideas for each of the Four Ps on the respective index cards.
- **Presentation:** Groups will briefly present their marketing mix to the class.
4. **Independent Practice (10 minutes)**
- **Individual Task:** Provide each student with a worksheet where they will create a marketing mix for a new product of their choosing.
- This should include a brief description of the product, and concise points for each of the Four Ps.
5. **Conclusion (5 minutes)**
- Recap the Four Ps and highlight their importance in creating a cohesive marketing strategy.
- **Q&A:** Open the floor for any final questions.
- **Homework:** Ask students to research a real-world product and analyze its marketing mix based on the Four Ps.
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### Assessment:
- **Formative:** Participation during the class discussion and group activities.
- **Summative:** Completion and accuracy of the individual worksheet assignment.
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### Reflection:
- Did students actively participate in the group activity?
- Were students able to articulate their understanding of the Four Ps during presentations?
- How well did students perform on the individual worksheet?
- What adjustments need to be made for future lessons on marketing concepts?
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By the end of this lesson, students should have a clear understanding of the Four Ps of Marketing and how each element influences the overall marketing strategy.